But you know you’re good.
When you see a sentence that isn’t right, you know what needs to change. You twitch a little when you see a clumsy turn of phrase, or a sentence that doesn’t mean what the writer thinks it means.
You know that words are play. And work. And entertainment. And magic.
You know that they can be a weapon. And you know how to wield that weapon.
So why are you letting other writers have all of the success?
Did those successful writers, the ones earning a really good living as copywriters and content marketers, “sell out?” What does that even mean?
They get the kinds of gigs that make good money. And you’d like to think you could take those gigs as well. But the truth is you aren’t ready for them. Not quite.
You already know how to do the hard part — how to put the words together. Selecting them for their shades of meaning, and for their music.
But you’re missing the piece that people will pay good money for.
Clients don’t want to pay for poetry
It’s sad, but we have to face it.
Clients don’t have a budget for truth and beauty. They don’t have a budget for joy or delight.
They want results. They want customers who will buy what they have to sell.
What makes customers buy what they have to sell?
Truth. Beauty. Joy. Delight.
Clients don’t want to pay for poetry. But it’s poetry that gives them what they want.
Strategy can be learned
It’s hard to learn art. Art has to be acquired. It takes passion and time and work. Art comes from caring a lot, and putting in the hours.
It’s much easier to learn strategy.
Strategy is about putting the words together in a way that is both useful and beautiful.
It’s about understanding that markets are made of emotional, complicated humans. Those humans need stories and songs. They want laughter. They fear dark things.
Strategy is taking beautiful language and giving it structure. Just like a beautiful building, writing needs to be structurally sound. Without the right engineering holding it together, it collapses.
Artists like to wrinkle our noses at marketing, but it matters.
Marketing is how people find great businesses.
And business is how we make the things that people need. It’s how we move those things around. It’s how we serve each other. It’s how we help each other.
There are crummy businesses and there are wonderful businesses. If you’re smart about how you put yourself forward, you get to be choosy and pick the wonderful ones to work with.
Every wonderful product or service needs a bard to sing their songs.
Bards can weave pictures and light out of words. It looks a lot like magic, particularly to the people who don’t know how much work it takes.
That’s your inheritance. That’s for you to claim.
Marketing is how wonderful companies can communicate to the world, and grow, and thrive. Marketing is how the good guys can win.
Marketing is too important to leave to terrible writers.
Stop settling for the grind
Stop settling for low-paying gigs with companies that treat you like a cog.
Stop writing soul-crushing listicles that you know no one wants to read.
Stop wishing you could make a real living at this.
You have the gift that makes the difference. You know how to make the words sing together. We can teach you the strategy.
It’s learnable, and you can learn it. It would be our pleasure to show you how.