But the thought of generating content ideas on a consistent basis often knocks us out before the opening bell even rings.
It can be difficult to consistently write exceptional content that encourages visitors to stick around and learn about your unique selling proposition.
So, how do you break this cycle and write regularly for your blog?
The pro writer’s approach to killer article ideas
Let’s pretend you’re the marketing director for a website that makes and sells boxing equipment.
You want to use business blogging to convey the passion, care, and expertise your company puts into creating its specialized gear. The problem is that your message is only a couple paragraphs.
It’s obvious that your wimpy, single piece of content reads more like a press release or About page than a compelling story that spreads across multiple blog posts.
You’re stuck with limited material when you need to develop a fascinating content series made up of many different articles that help boxers and boxing enthusiasts find your merchandise.
Instead of “throwing in the towel” and losing a marketing opportunity, view your situation from a creative perspective. You can learn how to write articles fast by having a big list of ideas ready to go.
With that in mind, here are 16 ways a boxing equipment business could approach blog post writing. Note that each of the article ideas below can be applied to your niche to make your website a fresh resource in your industry.
Article ideas about products
These article topics are useful when you’re focusing on the value of your products or services.
1. Tell stories
This is where you get to show off your love of storytelling … with storyselling. Feature your individual products in separate blog posts, rather than merely listing that you sell gloves, bags, mouthguards, tape, etc. What are their special benefits? Which qualities make them the perfect purchase for your ideal customer?
2. Customer testimonials
After you’ve posted articles that spotlight each of your products, create complementary posts with testimonials about those products. Link the new posts to relevant old posts.
3. Reader discounts
Show your appreciation for your blog readers by rewarding them with special offers or giveaways. After you’ve chosen the right email software for your business, you can add an incentive to subscribe to your website, such as a freebie or discount on a special offer.
4. Neighborly love
If you don’t sell clothing and accessories, such as boxing trunks and water bottles, promote other businesses that do sell those items. Once you find your top choices, write posts about your favorite boxing stores and link to their websites to initiate camaraderie.
Article ideas that share your company’s story
Prospects are often interested in your company’s background and values, so feel free to share your story in blog posts.
5. Employee profiles
Love your team? Demonstrate that your employees are true boxing aficionados — people with relatable interests. You can structure these posts in a “Question & Answer” format to make them easy to read. What’s his or her daily role? How does his or her skill set contribute to the company’s business objectives?
6. Behind-the-scenes article ideas
Here’s another opportunity for you to tell stories — this time about day-to-day activities. They may seem mundane to you, but routines at your organization give insight into your operations. What’s it like to work at your company? Which best practices differentiate you from competitors? Why do customers love your products?
Use your blog to describe your mission statement (such as a writer manifesto) in a personable way. The casual tone that is appropriate on your blog allows you to make professional jargon more understandable. Why do you make and sell boxing equipment? What problems do your products fix? Why is your quality unparalleled?
8. Captivating visuals
Show your products in action with photos, slideshows, and videos. This is especially useful if you’re in an athletic or active industry like boxing, because images help potential customers get a sense of what it’s like to own your specific brand.
Article ideas that discuss important events
Keep readers engaged by maintaining a blog that’s up-to-date with content about current events.
Keep your content current by writing about local and national fights on a regular basis. You can make announcements about upcoming (virtual) events and also write blog posts about their highlights after they’ve occurred.
10. High-profile fights
Standard blog posts may be about 1,200 words, but special occasions are a chance for you to produce longer, in-depth articles closer to 2,000 words (or more). They’re an opportunity to provide comprehensive details and analysis as you continue to grow your skills and learn how to write a good blog post.
11. Field reports
Have you had correspondents at big matches or tournaments in the past? Did you interact with prospects at trade shows or conferences? You can use this type of post to explain what you’ve learned about your customers’ needs.
12. Training and classes
Thinking about a lesson plan you want to offer? Consider creating an online course that could help your target audience, and use your blog to gauge interest from your readers. If your own training is not a possibility, recommend your favorite classes or online courses.
Article ideas that educate and illuminate
Your blog is the perfect place to share your knowledge and expertise.
13. Exclusive interviews
Always stay on the lookout for ways to educate your audience … one easy way is sharing the wisdom of other people in your industry. Asking professional boxers and trainers for their best tips will also help you think of additional blog post ideas.
14. Insider instructions
Next, continue educating with boxing tips and techniques. What are the best ways to treat wounds? How do you strengthen your muscles for optimal performance? What should boxers eat?
15. Reviews and resources
If you enjoy staying on top of the best resources in your industry, you can review apps, websites, books, or magazine articles related to boxing. Are they helpful or a waste of time? Your research will guide your customers to the right outlets.
16. Direct correspondence
The more you listen to your customers’ questions, the more you have to write about. You probably don’t answer all of their inquiries on your website, so address them in blog posts. If you already have a thorough “Frequently Asked Questions” section, repurpose or update your text and publish it in a blog post series.
Use knockout article ideas to build your own content marketing arena
Content allows you to build the “know, like, and trust” factor that you need to satisfy before customers feel comfortable buying from you.
And when you have a focused editorial strategy, your website becomes a channel that broadcasts your news.
It’s a media outlet that potential customers regularly visit to get the next installment of your unfolding narrative — and they become interested in fighting the good fight with you.